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mymecum

UX/UI Design - WEB DESIGN - DIGITAL STRATEGY

Mecum Auctions →  I helped create a marketing page for their MyMecum membership to onboard more members. 

About Project

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About Mecum Auctions: 

Mecum Auctions specializes in auctioning collector cars, motorcycles, vintage tractors, and memorabilia. Founded in 1988 by Dana Mecum, it has become one of the world's largest auction houses for classic and collector vehicles. Mecum Auctions conducts numerous events throughout the year, showcasing various vehicles and attracting enthusiasts, collectors, and buyers. The auctions are known for their lively atmosphere and televised coverage, making them popular among automotive enthusiasts and collectors seeking unique and rare vehicles.

Problem Statement:
How can we increase awareness for our customers about our MyMecum membership program to enhance their customer experience? 

Solution Statement:
Create a marketing campaign where we drive users to a landing page where they can learn about the program's benefits and encourage sign-ups. 



Targeted User:
Prospects will tend to be:
• Male
• Age 55+
• Majority based in the US
• Automotive enthusiasts
• Looking to buy or sell a collector car or motorcycle. 


Listed features of the program
•  Manage email interests →  to receive marketing focused on your interests. 
•  Create watchlists → of Lots to follow them through the auction and see their results. This is especially useful if you are in the market for a specific Year/Make/Model of vehicle or if you own one and are researching the current market value.
•   Access Sales and Highest Bid numbers. → Stay up-to-date with the latest auction action and market values** for all Mecum offers or has offered over the years.
•   Streamlined Process For Bidder Registration.→ Simply the amount of data to enter by using the address and other information stored in your profile.
If bidding online, direct access to the bidding system and all bidding tools
•   Manage purchased tickets →, including downloading to display at the gate for admission.


Tools:
Figma


Marketing Campaigns
Promotional Images

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Deliverable 

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MyMecum-Marketing-Page
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➤ Want to get in contact with Matt?

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Matt Julius Rosenberg

→ A Digital Consultant and Product Designer based in New York.

Matthew Julius Rosenberg  @2023

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