UX/UI DESIGN - MOBILE DESIGN - DIGITAL STRATEGY 

AKQA x Tanger Outlets → Redesigned an interactive membership experience for responsive web and mobile native apps.

Project Overview

My role was User Experience Designer. I worked with a cross-functional team of project managers, creative directors, art directors, strategists, designers, copyrighter, analysts, developers, and more to create a new web and app experience.

 Overall Project Process:
→ Articulated the UX journey map for web and mobile experience
→ Design low-fidelity to high-fidelity wireframes
→ Worked with researcher and strategist on content strategy
→ Design for all breakpoints
→ UX annotations for handoff and approval

Phase 1:
Designing UX for Web & App

Cross-collaborating across the team, we designed the UX for web and app experiences. We brought our ideas to life by mocking up low-fi wireframes that were later put in hi-fidelity using an application-wide design system for both web and app. 

User research and data analysis were conducted, which influenced the design decisions made by the team.

 All stages of the user journey were ideated and defined at this stage, from content strategy to emails to error states and everything in between. This was a lengthy process to ensure we were getting everything in the experience across the web and app experience. 

Flows and screens that were designed out: 

→ Sign-up flow (error states) 
→